A magazine editor turned copywriter turned creative concept lead.
I got my start in glossy magazines at Condé Nast and Hearst. (Raise your hand if you, too, have been personally victimized by “The Devil Wears Prada.”) In my last role, as Style Editor at Esquire, I focused on fashion, beauty and wellness, profiling designers, perfumers and founders, curating editorial for the magazine’s Style section, and editing our yearly supplement, The Big Black Book, all for a national readership.
Then, I switched gears. Curious to see what things were like on the other side of the editorial/advertising divide, I joined the Creative Studio at Coach as a copywriter, starting with more performance-driven copy on site and email, and eventually moving into a concept role where I’ve had an integral part in helping to evolve the brand’s voice.
Today, I’m closely involved in the strategic messaging that underlies our most important initiatives, from purpose-led seasonal campaign films with a global reach to partnerships with organizations like the WNBA. Whether I’m pitching taglines for major campaigns or turning out social copy on the fly, I always do so with an eye toward clear, impactful messaging that sticks with you long after you’ve stopped reading.
Email me at jrothjr@gmail.com.